Never compromising style or the environment

We never compromise on style. But we do want to make sure it’s sustainable. It’s why we plant trees (311,000 to date). It’s why all our deliveries are carbon neutral. And it’s why we created the industry’s first hair tool recycling scheme. #WeTheUnstoppable.

THE NINE COMMITMENTS

Our tools don’t just do better by your hair. They do better by the planet too. Because we’ve made NINE COMMITMENTS to the world. The planet should be as unstoppable as our innovation.

COMMITMENT ONE

We've created the industry's first hair tool recycling scheme. Any brand. Any condition. All for free.

COMMITMENT TWO

We're always thinking of new ways to reduce your and our carbon footprint. That's why we offer eco boxes as options with our original, wide and touch irons.

COMMITMENT THREE

Getting styling tools shouldn't cost the earth. That's why we're saying no to air freight. And yes to low carbon shipping methods whenever we can.

COMMITMENT FOUR

This is the greener way to shop online. Since 2019, Australia Post have sent 185+ million parcels carbon neutral, which is the equivalent of taking 105,000 cars off the road.

COMMITMENT FIVE

We plant one tree for every eco box sold. That's 300,000 trees planted and counting. Unstoppable forests. Learn how we plant trees with Ecologi.

COMMITMENT SIX

Our sustainable water bottle cuts down on single-use plastic. Don't forget to recycle your old ones.

COMMITMENT SEVEN

Plastic ain't fantastic. That's we've banned single-use plastic on all of our shoots.

COMMITMENT EIGHT

A trusty brush. That's natural, sustainable, and biodegradable. Take care of your hair. And planet.

COMMITMENT NINE

We want beachy waves. Not plastic waves. Whenever you buy our Magical Quick Dry Potion, we will remove the equivalent weight of ocean-bound plastic with CleanHub, helping to reduce plastic waste in our oceans.

Recycle your unwanted styling tools

Our goal is to save 1.5 million styling tools from landfill. So whatever the brand, whatever the condition, we’ll recycle your old straighteners, wands, tongs or hair dryers for free.

About us

We are changing the future of hair and won't stop until we get there.
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