Own Your Heat

Why Your Lifestyle Matters

The temperature you routinely set your straighteners to should be based on your hair type, colour, and condition. You can discover your perfect heat by using the Temperature Calculator. However, there are a couple of reasons why you might want to dial it up.

Higher heat, longer hold

Whether you’re getting ready for a night out, prepping for the first big wedding of the year, or battling frizz in humid weather – sometimes you need your style to last. Straightening at a higher heat will hold your look for longer. That said, it’s important to make sure that those occasions should be every so often – at most, once per week – so you don’t damage your hair.

Higher heat, faster results

When you’re short on time and need to straighten your hair quickly, raising the temperature can speed up the process. It’s OK to do this now and then, but try not to make it a habit. Save the high heat for those rare, rushed moments to keep your hair healthy.